YOUR PROJECTS, OUR PRIORITY
The strategy will be the use of a targeted sales campaign that uses specific sales agents each of whom are responsible for a specific customer group
our Products
PPE Product Range
- Face Masks, Oxygen Concentrators, Sanitizers
- Coveralls, shoe covers, nitrile/latex gloves
- Wall thermometers, IR thermometers, baby thermometers
- Kiddies masks, cloth masks
- Fogging machine, nebulizer, facial steamer
Medical Product range
- Pharmaceutical products
- Lab products
- Hospital/clinic products
Office Product Range
- Multifunction Copiers/Printers
Consumables (Toners, Inks, Cartridges) - IT Equipment ( Desktops, Laptops, Softwares, Smart Gadgets)
- CCTV
- Stationery
- PABX (Telephones)
- Technical Support, Installations & Repair
Construction Product Range
- Safety Workwear
- Painting
- Building
- Tiling
- Road & earthworks
- Heavy Construction & Materials
Fire extinguishers Product Range
- Supply and Service of fire extinguishers
- Refills of Gas Cylinders
School Product Range
- Graduation Learner Packages
- Office & Classroom Smart Equipment
- Stationery & Consumables
Events Product Range
- Security Guards
- Sound Equipment
- Décor
- Transportation
- Cleaning
Logistics Product Range
- Fleet Services for Hire/Rental
- Transportation of Guests and Goods
Portfolio Of Brands
Market Segmentation
Government departments and agencies
State Owned Enterprises
Educational institutions
Corporates –large and small
Government departments and SOE’s have been prioritised based on their high volume need for
in/outdoor workplace solutions as well as the government’s procurement policies that look favourably
upon local enterprises with high BEE ratings. By all accounts, the government also remains the highest
purchaser of goods and services within the country. Furthermore, based on existing relationships
established by various members of the executive team within this space, these present themselves as
the proverbial low hanging fruits.
Strategy and Implementation Summary
Langa Associates & Projects’ goal of becoming a leading vendor of in/outdoor workplace supplies is an ambitious but achievable goal. LAP will leverage its five-part competitive edge to achieve this goal. The marketing strategy seeks to develop an awareness of Langa Associates & Projects and its ability to offer a wide selection of products.<br><br>
The sales strategy will use specially engineered economic incentives that channel account manager behavior into the mode of ensuring, happy, long-term customers. This entire strategy is based on the company’s philosophy that it is far cheaper to maintain a current customer than it is to attract new ones.
